Leading convention bureaux seem to recognise the need for more intensive communication in social media. In recent months, we could observe their increased activity in this area and on various social media channels – LinkedIn, Twitter, Instagram, podcasts and Youtube.
New ideas have emerged and new plans have been implemented. In this article on my blog, I would like to mention some interesting initiatives, best practices and solutions for a convention bureau in digital marketing.
Convention bureaus in Poland
On a national scale, it is worth remembering to promote and use the hashtag #ZnowuSieSpotykamy (#WeMeetAgain). In July a campaign of the Meetings and Events Industry Council (RPSiW) was launched, under the honorary patronage of the President of the Polish Tourism Organisation (Poland Travel). I look forward to more posts from new meetings organised in Poland and abroad.
This restores hope for a return to normality as such. We all want to see positive examples of completed meetings and events in person. Staying with the Convention Bureau Poland, I also recommend keeping an eye on the emerging articles and posts of #KonkretyAnety.
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- Destination marketing campaigns of convention bureaux
- New convention bureau in Poland – Silesia Convention Bureau
Warsaw Convention Bureau
In January this year, the Warsaw Convention Bureau (WCB) launched an English-language communication campaign aimed at the MICE industry. Among other things, Warsaw`s CVB company page has been created on LinkedIn. Thanks to this initiative Warsaw joined Krakow, Poznan, Lodz and Gdansk.
source: Warsaw CVB. Elektrownia Powisle was opened in May 2020. It is a unique place on the map of Warsaw, where history meets modernity.
The Polish cities use social media to reach conference organisers and consciously build up their destination brand among associations, event professionals, and MICE buyers in general. The Warsaw Convention Bureau social media campaign is currently being continued on Facebook.
source: Warsaw CVB. Did you know that… Warsaw meetings industry adapts to your needs?
Each day has a different theme.
- Mondays – “Did you know that…?”, or general information and interesting facts about the capital’s MICE market
- Tuesdays – “Venues & hotels” – a day of presenting conference venues and hotels
- Wednesdays – “Choose your local partner!” – presentation of PCO/DMC agencies and suppliers
- Thursdays, in turn, “Enrich your social programme” – proposals for making event programmes more attractive, and
- Fridays – “Take a look” – a virtual tour of the city
source: Warsaw CVB. Mazurkas Travel is a leading Polish DMC and PCO specialising in designing and implementing tailor made programmes for incentive groups, product launches, conferences, conventions, board meetings and special interest tours in Polish cities.
Krakow Convention Bureau
The Krakow Convention Bureau (KCB) also carries out similar activities on the internet consistently and regularly on all of its social media profiles.
source: Cracow CVB. Krakow was ranked a lofty 20th place in the TOP 100 Super Cities ranking compiled by the Tholons Global Innovation Index 2021.
Since the publication of the advertising spot “Krakow – The Host City” and the announcement of the new communication strategy in April this year, content has been published in eight categories including:
- Culture & Art
- The Host City
- Heritage & Identity
- Smart City
- Business & Technology
source: Cracow CVB. Krakow was 2019 European Capital of Gastronomic Culture
See for yourself: hashtag #KrakowtheHostCity on Krakow Convention Bureau social media channels Instagram, LinkedIn or Facebook.
source: Cracow CVB. The Bochnia Salt Mine (Kopalnia Soli “Bochnia”), located 40 km to the east of Kraków, is the oldest salt mine in Poland.
Convention Bureau Wroclaw
Another example from the south of Poland is the Convention Bureau Wroclaw (CBW) with its new promotional slogan “Wroclaw the MICE Place”.
In June I had the opportunity to take part in a press trip organised by the Wroclaw CVB team, which was a kind of experiment. As a MICE blogger and content creator, I joined the “traditional” journalists. You can see the effects by following the hashtag #wroclawthemiceplace.
Wyświetl ten post na Instagramie
Update: Wroclaw Convention Bureau has just launched its company page on LinkedIn!
Gdansk Convention Bureau
But that’s not all. Gdansk Convention Bureau (GCB) reminds in social media about New Trends in Tourism (NTT) conference, which – in a hybrid form – will take place on 29th October in European Solidarity Centre. You can already see its programme on the event website New Trends in Tourism and Gdansk Convention Bureau social media.
NTT is back! Fortunately, the COVID-19 pandemic is fading away, and that means a return to good old days! And if so, the most important conference devoted to the tourism industry in Poland must not be missing – New Trends in Tourism.
Frankfurt Convention Bureau
I recommend looking at the activities of organisations such as the Frankfurt Convention Bureau. The bureau’s employees are involved in content creation there:
- making videos on YouTube
- taking photos and videos on Instagram
- creating graphics (e.g. Safe Delegate Journey through Frankfurt)
- hosting the podcast MICE am Main
Frankfurt Convention Bureau uses various forms of content creation to present the MICE destination and the official partners in an attractive way. I get the impression that as a team they have a lot of fun while developing new digital skills.
I must say the audio is my favourite initiative. At MICE am Main – the Frankfurt Convention Bureau’s podcast – Katharina Path regularly talks to her guests about industry-relevant topics and trends in the MICE industry. Of course, she also provides information about Frankfurt and the Rhine-Main area and what makes this region so special as a location for conferences and congresses.
source: Frankfurt CVB. Willkommen bei MICE am Main, the podcast launched in February 2021.
London Convention Bureau
An option that has existed on Instagram for a long time also guides. Still, not many convention bureax take advantage of this story-building opportunity. You can use posts previously published on your account to create Instagram Guides, but also those appearing on other users’ accounts (it all depends on your settings). A great example of how to make good use of a guide on Instagram is the London Convention Bureau profile.
Wyświetl ten przewodnik na Instagramie
The inspirations I’ve provided can of course also be used by hotels, conference venues, PCOs, guides and other MICE industry players. Can you share some other ideas you found on the internet?
Do you manage Instagram accounts or run your private IG profile? You need to reed this article Make Instagram Instagram Again.
