Gdańsk and Wrocław are transforming the perception of second-tier cities, proving they can rival global hubs with their innovative venues, rich cultural experiences, and growing international recognition. Discover how these Polish powerhouses are making “second” the new first in the world of tourism and meetings – read on to explore their remarkable rise.
Gdansk – the cradle of Solidarity
During a recent conversation in Warsaw, an American visitor shared her admiration for Gdańsk, particularly a part she referred to as “Tourists’ Island.” While the term may not ring a bell at first, it likely refers to Granary Island (Wyspa Spichrzów), an area that has undergone a remarkable transformation over the past decade.
Once a landscape of ruins, the island is now a vibrant hotspot, brimming with new hotels, restaurants, and renovated waterfronts. Stągiewna Street, for instance, has evolved into a bustling seasonal promenade filled with umbrellas and outdoor cafes, while new hotels and eateries continue to emerge, reinforcing the island’s appeal.
Beyond the iconic Old Town and Main City, Gdańsk boasts numerous other attractions. The European Solidarity Centre has a lively neighbour in Montownia, a former U-Boat facility now reimagined as a multipurpose venue with accommodations, event spaces, and a food hall.
Another standout destination is 100cznia, described as a “city within a city.” Set amidst shipyard cranes and industrial halls, this location offers a unique backdrop for gatherings and events. For more on this trend, refer to our previous article on Postindustrial Renaissance in the Meetings Industry.
Meanwhile, the Olivia Centre has established Gdańsk’s Oliwa district as a major business hub. Once primarily known for its cathedral and park, Oliwa now attracts event organizers with its diverse spaces, including Olivia Garden at ground level and high-altitude venues atop the Olivia Star skyscraper.
Notably, the 32nd floor offers panoramic views, the 34th floor features rentable event spaces, and the 33rd floor hosts two MICHELIN Guide-recommended restaurants. Among them, Arco by Paco Pérez proudly holds a Michelin star, the only one in Northern Poland, while Treinta y Tres enjoys a prestigious MICHELIN recommendation. Michelin Guide in Poland.
Gdańsk’s rise in the international rankings is no surprise. The ICCA’s 2023 Business Analytics – Country and City Rankings placed Gdańsk 84th globally, alongside cities like Auckland, Toulouse, Venice, and Washington D.C., with 27 meetings hosted. This ranking makes it Poland’s third-highest-ranked city, following Warsaw and Kraków.
Wroclaw – the MICE place
Wrocław, the fourth Polish city on the ICCA list, is similarly making waves. The capital of Lower Silesia is witnessing significant investment, including the soon-to-open Mövenpick Hotel near the main railway station. It joins the ranks of prestigious five-star establishments like Monopol and Altus.
June 2023 saw the revitalization of the historic Bastion Sakwowy, complete with a fountain, colonnade, cafe, and restaurant, restoring it to the delight of locals and visitors alike.
Additionally, the re-opening of Piwnica Świdnicka, Europe’s oldest restaurant dating back to 1273, adds another gem to the city’s culinary and event map. The venue, located within the Town Hall, features striking allegorical sculptures at its entrance—“Promise” and “Warning.”
Wrocław boasts another jewel that Gdańsk might envy: the UNESCO-listed Centennial Hall. This architectural masterpiece has hosted numerous high-profile events. The city also offers Hydropolis, an innovative venue available for gala dinners and other functions.
For those seeking tranquillity outside the urban core, the Topacz Castle complex. This collection of six elegantly restored buildings, ranging from four- to five-star accommodations, includes unique spaces like the Castle itself, the Granary, and the Gardener’s Cottage, each retaining its historical charm.
Second-tier cities
In the MICE industry, second-tier cities refer to destinations that are smaller or less globally recognized compared to major metropolises, often referred to as first-tier cities. Despite their smaller size, second-tier cities are increasingly popular for hosting business events and conferences due to their competitive advantages, which include:
- Cost-Effectiveness: Venues, accommodations, and services in second-tier cities are typically more affordable than those in larger cities, making them attractive for budget-conscious planners.
- Accessibility and Infrastructure: Many second-tier cities have well-developed transportation networks, modern event facilities, and professional services, rivalling those of their larger counterparts.
- Unique Appeal: These cities often offer rich cultural heritage, unique venues, and less congested, more intimate settings, enhancing the delegate experience.
- Sustainability: Their smaller size often translates to reduced environmental impact, appealing to organizations prioritizing green initiatives.
In the context of the MICE industry, second-tier cities like Gdańsk and Wrocław are prime examples of how destinations can leverage these strengths to attract high-profile events and stand out in a competitive global market.
The best choice for events and conferences
Both Gdańsk and Wrocław exemplify the concept of “second-tier cities”—destinations that, while not as globally recognized as metropolises like Paris, London, or Berlin, are gaining prominence for their rapid growth, cultural richness, and event capabilities. These cities offer distinct advantages over larger counterparts, including competitive pricing, excellent connectivity, and a more intimate yet vibrant setting for events and tourism.
For example, Wrocław will host the ENTER25 eTourism conference from 17–21 February 2025, organized by the International Federation for IT and Travel & Tourism (IFITT).
Meanwhile, the European Cyclists’ Federation (ECF) has selected Gdańsk to host the prestigious Velo-city Global Summit from 10–13 June 2025, marking the first time this leading cycling conference will be held in Poland.
These achievements underscore the immense potential of second-tier cities like Gdańsk and Wrocław. As they continue to evolve, they are carving out a significant presence in the tourism and meetings industries, proving that being “second” can often be the smarter choice.
Let`s meet at IBTM World in Barcelona
Did you find it interesting and inspiring? If you’re looking to explore more unique venues and hotels for your meetings and events, let’s connect at IBTM World in Barcelona or feel free to drop me a DM.
https://meetings.poland.travel/ibtm-world-2024-in-barcelona-kicks-off-on-19-november/
All photos were taken by me with a smartphone
