Check out my latest article featuring a comprehensive report on social media communication during IMEX in Frankfurt. Utilizing the powerful Brand24 tool, the report delves into the #imex23 hashtag (the official hashtag of the event) from May 1, 2023, to May 31, 2023 (30 days).
Intro
Please note that the report excludes LinkedIn but includes monitoring of Facebook, Instagram, Twitter, TikTok, Youtube, podcasts, and websites. In a surprising twist, Instagram triumphs over Twitter in social media mentions for the first time at IMEX in Frankfurt.
The infographic provides a snapshot, but for more detailed data, simply email me at jaroslaw.marciuk@gmail.com, and I’ll gladly share the full PDF and Excel report.
Happy reading!
#IMEX23 summary
- 1590 Mentions
- 1553 social media mentions
- 2.0 million estimated social media reach
- 267k non-social media reach
- 1540 user-generated content
- 827 mentions on Instagram
- 605 mentions on Twitter
- 18 mentions on TikTok
- 16 mentions on podcasts
- $ 179k AVE
What is AVE?
Advertising value equivalency AVE is used in PR to measure the value of media coverage of a PR campaign.
AVE would measure the size of the media coverage, the space it was put, and calculate the advertising rate for similar ad
20 of the most active public profiles
The list presents the most active profiles. The first column is the social media profiles (most of them Twitter), the second number of followers, the third number of mentions
- liberty_itg 463 81
- IMEXGroup (Facebook) 17113 37
- IMEX_Group (Twitter) 33321 28
- Jaroslaw Marciuk 3595 19
- echaillo 10912 18
- SITEGlobal 10892 15
- PolandCvB 393 15
- ewbahrain 46 14
- FinlandFCB 1032 14
- PolandConventionBureauPot 1552 13
- ICCAWorld 20309 11
- themiceblog 8314 10
- iapco 5650 10
- VisitScotBE 14052 9
- TahiraCreates 9012 9
- MeetInWales 1319 9
- MyCEB 902 8
- EncoreEMEA 4043 8
- callmejaro (TikTok) 94 6
- puntomice
20 the most influential public profiles
The first column is the social media profile, the second column shows voice share, and the third column is the influence indicator.
- liberty_itg 22.314% 455 638
- IMEX_Group (Twitter) 6.262% 127 865
- IMEXGroup (Facebook) 3.277% 66 916
- RCBrwanda 3.232% 66 000
- echaillo 2.581% 52 710
- PROCOLOMBIACO 1.92% 39 201
- ICCAWorld 1.629% 33 268
- Jaroslaw Marciuk 1.596% 32 597
- PolandCvB 1.577% 32 200
- LillyAjarova 1.543% 31 500
- FinlandFCB 1.44% 29 400
- SITEGlobal 1.275% 26 032
- VisitScotBE 1.27% 25 927
- SAfmRadio 1.251% 25 540
- MeetInWales 1.131% 23 100
- themiceblog 0.917% 18 727
- FlyCruiseStay 0.857% 17 500
- mcr_conf 0.754% 15 400
- MPI 0.712% 14 536
- DubaiDET 0.674% 13 761
Read also on my blog:
- How eventprofs & content creators can save one day a week
- How to write the perfect post on LinkedIn from an event?
- Joining the Polish Tourism Organisation: My Next Step in the Professional Journey
IMEX in Frankfurt 2023 in photos @IMEX_Group #imex23
Photos taken by Jaro at IMEX Day 3 during his mobile photography workshops for events professionals at @messefrankfurt, as a part of the #eventprofsLAB project. All photos shot on a smartphone. #eventprofs #imexfrankfurt pic.twitter.com/D46YFvUIAl
— Jaroslaw Marciuk ☕️ call me Jaro (@JaroslawMarciuk) May 28, 2023
Trending hashtags at IMEX
- #imex23 1332
- #imexfrankfurt 319
- #imex 292
- #eventprofs 239
- #frankfurt 222
- #imexfrankfurt2023 160
- #imexperience 138
- #imexcited 133
- #imex2023 132
- #mice 118
- #libertygroup 94
- #events 87
- #libertyfamily 77
- #meetings 57
- #meetingprofs 57
- #germany 53
- #businessevents 50
- #travel 44
- #eventplanner 44
- #miceindustry 40
Copy the list of top hashtags. You can find them useful for the next year – Imex Frankfurt 2024.
#imex24 #eventprofs #frankfurt #imex #imexfrankfurt #mice #events #meetingprofs #imex2024 #imexcited
Thank you for reading my article. Photos published in the article were taken by Jaro on a smartphone.
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The power of Social Listening in tourism and the MICE industry
