IMEX Frankfurt 2023 Social Media Listening Report

Check out my latest article featuring a comprehensive report on social media communication during IMEX in Frankfurt. Utilizing the powerful Brand24 tool, the report delves into the #imex23 hashtag (the official hashtag of the event) from May 1, 2023, to May 31, 2023 (30 days).

Please note that the report excludes LinkedIn but includes monitoring of Facebook, Instagram, Twitter, TikTok, Youtube, podcasts, and websites. In a surprising twist, Instagram triumphs over Twitter in social media mentions for the first time at IMEX in Frankfurt.

The infographic provides a snapshot, but for more detailed data, simply email me at jaroslaw.marciuk@gmail.com, and I’ll gladly share the full PDF and Excel report.

Happy reading!

#IMEX23 summary

• 1590 Mentions
• 1553 social media mentions
• 2.0 million estimated social media reach
• 267k non-social media reach
• 1540 user-generated content
• 827 mentions on Instagram
• 605 mentions on Twitter
• 18 mentions on TikTok
• 16 mentions on podcasts
• $ 179k AVE

What is AVE?

Advertising value equivalency AVE is used in PR to measure the value of media coverage of a PR campaign.

AVE would measure the size of the media coverage, the space it was put, and calculate the advertising rate for similar ad

Download the PDF file.

20 of the most active public profiles

The list presents the most active profiles. The first column is the social media profiles (most of them Twitter), the second number of followers, the third number of mentions

1. liberty_itg 463 81
2. IMEXGroup (Facebook) 17113 37
3. IMEX_Group (Twitter) 33321 28
4. Jaroslaw Marciuk 3595 19
5. echaillo 10912 18
6. SITEGlobal 10892 15
7. PolandCvB 393 15
8. ewbahrain 46 14
9. FinlandFCB 1032 14
10. PolandConventionBureauPot 1552 13
11. ICCAWorld 20309 11
12. themiceblog 8314 10
13. iapco 5650 10
14. VisitScotBE 14052 9
15. TahiraCreates 9012 9
16. MeetInWales 1319 9
17. MyCEB 902 8
18. EncoreEMEA 4043 8
19. callmejaro (TikTok) 94 6
20. puntomice

20 the most influential public profiles

The first column is the social media profile, the second column shows voice share, and the third column is the influence indicator.

1. liberty_itg 22.314% 455 638
2. IMEX_Group (Twitter) 6.262% 127 865
3. IMEXGroup (Facebook) 3.277% 66 916
4. RCBrwanda 3.232% 66 000
5. echaillo 2.581% 52 710
6. PROCOLOMBIACO 1.92% 39 201
7. ICCAWorld 1.629% 33 268
8. Jaroslaw Marciuk 1.596% 32 597
9. PolandCvB 1.577% 32 200
10. LillyAjarova 1.543% 31 500
11. FinlandFCB 1.44% 29 400
12. SITEGlobal 1.275% 26 032
13. VisitScotBE 1.27% 25 927
14. SAfmRadio 1.251% 25 540
15. MeetInWales 1.131% 23 100
16. themiceblog 0.917% 18 727
17. FlyCruiseStay 0.857% 17 500
18. mcr_conf 0.754% 15 400
19. MPI 0.712% 14 536
20. DubaiDET 0.674% 13 761

Read also on my blog: 

• How eventprofs & content creators can save one day a week
• How to write the perfect post on LinkedIn from an event?
• Joining the Polish Tourism Organisation: My Next Step in the Professional Journey

IMEX in Frankfurt 2023 in photos @IMEX_Group #imex23

Photos taken by Jaro at IMEX Day 3 during his mobile photography workshops for events professionals at @messefrankfurt, as a part of the #eventprofsLAB project. All photos shot on a smartphone. #eventprofs #imexfrankfurt pic.twitter.com/D46YFvUIAl

— Jaroslaw Marciuk ☕️ call me Jaro (@JaroslawMarciuk) May 28, 2023

Trending hashtags at IMEX

1. #imex23 1332
2. #imexfrankfurt 319
3. #imex 292
4. #eventprofs 239
5. #frankfurt 222
6. #imexfrankfurt2023 160
7. #imexperience 138
8. #imexcited 133
9. #imex2023 132
10. #mice 118
11. #libertygroup 94
12. #events 87
13. #libertyfamily 77
14. #meetings 57
15. #meetingprofs 57
16. #germany 53
17. #businessevents 50
18. #travel 44
19. #eventplanner 44
20. #miceindustry 40

Copy the list of top hashtags. You can find them useful for the next year – Imex Frankfurt 2024.

#imex24 #eventprofs #frankfurt #imex #imexfrankfurt #mice #events #meetingprofs #imex2024 #imexcited

Thank you for reading my article. Photos published in the article were taken by Jaro on a smartphone.