As promised, I am publishing in this article a report on communication in social media during IMEX in Frankfurt. The report was created with the Brand24 tool. The starting point of the report is the monitoring of the phrase #imex22 (the official hashtag of the event) and the presented results cover the period 8 May 2022 – 7 Jun 2022 (30 days).
Intro
The report was produced and shows data as of Tuesday, 7 June at 8:00 am. The report does not include communication on LinkedIn, but it does include monitoring of Facebook, Instagram, Twitter, TikTok, Youtube and websites.
The infographic contains basic data. If you are interested in more detailed data please email me and I will send you the full report as a PDF file and Excel file. Email jaroslaw.marciuk@gmail.com. Enjoy reading.
#IMEX22 summary
- 2 580 mentions
- 2 496 social media mentions
- 84 non-social mentions
- 3 312 703 estimated social media reach
- 713 111 non-social reach
- 2 450 user generated content
- 41 number of videos
- AVE $ 284.59k
What is AVE?
Advertising value equivalency AVE is used in PR to measure the value of media coverage of a PR campaign.
AVE would measure the size of the media coverage, the space it was put, and calculate the advertising rate for similar ad
20 of the most active public profiles
The list presents the most active profiles on Twittter.
- IMEX_Group
- IMEXGroup (Facebook)
- JaroslawMarciuk
- GCB_Deutschland
- SITEGlobal
- tw_media
- ShamekaPlans
- echaillo
- MICEboard
- GermanyMeetings
- erlebnispete
- MeetEngland
- EventDesignCol
- AIMGroupInt
- liberty_itg
- MonacoCVB
- MyCEB
- micebenelux
- fanBM4
- MaritzGlobalEvt
Source: IMEX
20 the most influential public profiles
The first column is the social media profile, the second column shows voice share, and the third column is the influence indicator.
- IMEX_Group 6.973% 230 981
- LillyAjarova 2.246% 74 387
- JaroslawMarciuk 1.973% 65 358
- SITEGlobal 1.951% 64 619
- GCB_Deutschland 1.732% 57 360
- IMEXGroup (Facebook) 1.48% 49 019
- MeetEngland 1.311% 43 420
- liberty_itg 1.281% 42 441
- SinaBuente 1.246% 41 289
- echaillo 1.212% 40 153
- FinlandFCB 1.192% 39 500
- MaritzGlobalEvt 1.165% 38 600
- PROCOLOMBIACO 1.163% 38 532
- DresdenMeetings 1.102% 36 513
- ICCAWorld 1.099% 36 408
- TheEventsGirl 1.058% 35 057
- DahliaElGazzar 0.966% 32 000
- tojulius 0.922% 30 542
- drpgroup 0.903% 29 911
- GermanyMeetings 0.878% 29 073
Read also on my blog:
- How eventprofs & content creators can save one day a week
- The Top 100 Most Influential People in the Event Industry by Eventex
- Influencers in the MICE industry
Source: IMEX
Trending hashtags
- #imex22 2394
- #eventprofs 563
- #frankfurt 246
- #imex 210
- #imexfrankfurt 187
- #mice 147
- #events 124
- #meetingprofs 96
- #imex2022 88
- #germanyatimex 86
- #imexcited 79
- #germany 69
- #incentivetravel 67
- #imexperience 63
- #businessevents 57
- #miceindustry 53
- #incentives 50
- #ethiopia 47
- #skylighthotel 47
- #ethiopianskylighthotel 47
Copy the list of top hashtags. You can find them useful for the next year – Imex Frankfurt 2023 #IMEX23.
#imex23 #eventprofs #frankfurt #imex #imexfrankfurt #mice #events #meetingprofs #imex2023 #imexcited
Thank you for reading my article.
Learn more about Social Media Monitoring:
The power of Social Listening in tourism and the MICE industry
Photos published in the article, source IMEX: https://photos.imexexhibitions.com/PR/IMEX-Group-Press-Photos/n-LBrTdf/IMEX-in-Frankfurt-2022/
Source: IMEX
