IMEX Frankfurt 2022 Social Media Listening Report

As promised, I am publishing in this article a report on communication in social media during IMEX in Frankfurt. The report was created with the Brand24 tool. The starting point of the report is the monitoring of the phrase #imex22 (the official hashtag of the event) and the presented results cover the period 8 May 2022 – 7 Jun 2022 (30 days).

The report was produced and shows data as of Tuesday, 7 June at 8:00 am. The report does not include communication on LinkedIn, but it does include monitoring of Facebook, Instagram, Twitter, TikTok, Youtube and websites.

The infographic contains basic data. If you are interested in more detailed data please email me and I will send you the full report as a PDF file and Excel file. Email jaroslaw.marciuk@gmail.com. Enjoy reading.

#IMEX22 summary

• 2 580 mentions
• 2 496 social media mentions
• 84 non-social mentions
• 3 312 703 estimated social media reach
• 713 111 non-social reach
• 2 450 user generated content
• 41 number of videos
• AVE $ 284.59k

What is AVE?

Advertising value equivalency AVE is used in PR to measure the value of media coverage of a PR campaign.

AVE would measure the size of the media coverage, the space it was put, and calculate the advertising rate for similar ad

Download the PDF file.

20 of the most active public profiles

The list presents the most active profiles on Twittter.

1. IMEX_Group
2. IMEXGroup (Facebook)
3. JaroslawMarciuk
4. GCB_Deutschland
5. SITEGlobal
6. tw_media
7. ShamekaPlans
8. echaillo
9. MICEboard
10. GermanyMeetings
11. erlebnispete
12.  MeetEngland
13. EventDesignCol
14. AIMGroupInt
15. liberty_itg
16. MonacoCVB
17. MyCEB
18. micebenelux
19. fanBM4
20. MaritzGlobalEvt

Source: IMEX

20 the most influential public profiles

The first column is the social media profile, the second column shows voice share, and the third column is the influence indicator.

1. IMEX_Group 6.973% 230 981
2. LillyAjarova 2.246% 74 387
3. JaroslawMarciuk 1.973% 65 358
4. SITEGlobal 1.951% 64 619
5. GCB_Deutschland 1.732% 57 360
6. IMEXGroup (Facebook) 1.48% 49 019
7. MeetEngland 1.311% 43 420
8. liberty_itg 1.281% 42 441
9. SinaBuente 1.246% 41 289
10. echaillo 1.212% 40 153
11. FinlandFCB 1.192% 39 500
12. MaritzGlobalEvt 1.165% 38 600
13. PROCOLOMBIACO 1.163% 38 532
14. DresdenMeetings 1.102% 36 513
15. ICCAWorld 1.099% 36 408
16. TheEventsGirl 1.058% 35 057
17. DahliaElGazzar 0.966% 32 000
18. tojulius 0.922% 30 542
19. drpgroup 0.903% 29 911
20. GermanyMeetings 0.878% 29 073

Read also on my blog: 

• How eventprofs & content creators can save one day a week
• The Top 100 Most Influential People in the Event Industry by Eventex
• Influencers in the MICE industry

Source: IMEX

Trending hashtags

• #imex22 2394
• #eventprofs 563
• #frankfurt 246
• #imex 210
• #imexfrankfurt 187
• #mice 147
• #events 124
• #meetingprofs 96
• #imex2022 88
• #germanyatimex 86
• #imexcited 79
• #germany 69
• #incentivetravel 67
• #imexperience 63
• #businessevents 57
• #miceindustry 53
• #incentives 50
• #ethiopia 47
• #skylighthotel 47
• #ethiopianskylighthotel 47

Copy the list of top hashtags. You can find them useful for the next year – Imex Frankfurt 2023  #IMEX23.

#imex23 #eventprofs #frankfurt #imex #imexfrankfurt #mice #events #meetingprofs #imex2023 #imexcited

Thank you for reading my article.

Photos published in the article, source IMEX: https://photos.imexexhibitions.com/PR/IMEX-Group-Press-Photos/n-LBrTdf/IMEX-in-Frankfurt-2022/

Source: IMEX