WORD of MICE Influencer Marketing – new exciting adventure!

B2B influencer marketing wordofmice meetings campaigns MICE industry

I am joining the international team of WORD of MICE created by Mariska Kesteloo. It’s time for a new challenge during this unprecedented era of coronavirus. I am thrilled, full of energy and new ideas, and eager to start.

Haven’t you heard of Word of MICE yet? WORD of MICE is the first global influencer community for the MICE industry, where we explore the true potential of social media marketing.

My role in Mariska`s Team will be mainly  the support on a technical level, growing community influencers and the execution of the ongoing marketing campaigns.

Jaroslaw Marciuk influencers marketing wordofmice meetings campaigns MICE industry

Photo taken at WTM London

Mariska and I got in touch via LinkedIn and finally in person at the tradeshow CONFEX in London 3 years ago. For those who know me, I am passionate about social media and always online (at least very often). During our first f2f conversation we discovered that we had a lot in common, not only about social media but also our vision on the MICE industry, and value-driven.

Update: Great news! I am joining Poland Convention Bureau as their e-Marketing Chief Specialist at Polish Tourism Organisation Headquarters in Warsaw.

Read also on my blog: 

I was, and still am, a big fan of her concept of how destinations including other suppliers and the MICE industry could collaborate with properly chosen Influencers. Her concept, and especially now in these special times, can be a win-win situation for all parties and Mariska is one of the first educators and marketing agencies in this field.

From today on, I am part of the team of Word of MICE and I can`t wait to share with you all the possibilities of influencer marketing in our industry and what #WordofMICE has to offer.

  1. What is influencer marketing in the MICE industry?
  2. Why B2B influencer marketing is different in leisure travel?
  3. Who are MICE influencers?
  4. How to find the most influencial people in the events and meetings industry?
  5. What is ROI from MICE influencer marketing campaigns?

I hope we can help you. Would you like to know more about B2B influencer marketing? Let’s have a chat! My email: jaro@wordofmice.com. WORD of MICE means business and Influencer Marketing, join with me new exciting adventure.

UPDATE folks … one year later …


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