Let`s make things easier.
Jarosław Marciuk, known simply as Jaro, is a proactive professional specialising in the Meetings and Events Industry, Destination Marketing, and Digital Marketing. With over 20 years of international experience in tourism, marketing, and sales – including roles at Accor Hotels, Jacobs Media Group (Connections Events), and Inspiros Consulting – Jaro has demonstrated expertise across diverse aspects of the industry. He holds degrees from the University of Gdańsk and Kozminski University in Warsaw.
Currently serving as the Chief Digital Marketing Specialist at the Polish Tourism Organisation – Poland Convention Bureau, Jaro continues to lead and innovate in the realm of digital strategies for destination promotion.
He has a keen interest in technology and e-marketing trends, leveraging this passion to remain at the forefront of industry developments. Actively involved in mobile photography and Instagram Igers communities, Jaro advocates for the power of social media in fostering long-lasting human connections. He highlights its significance in both tourism and personal branding, particularly for key opinion leaders and graduates entering the market.
He is a co-author of the Vademecum Współczesnego Event Managera book (Vademecum of the Contemporary Event Manager), contributing a 40-page chapter focused on digital marketing within Destination Management Organisations (DMOs).
Jaro has also contributed as a lecturer at numerous conferences, meetings, and workshops, demonstrating his strong passion for sharing knowledge and experience (including the international ICCA Central European Chapter Meeting 2025)
He takes great pleasure in inspiring individuals in their career development, fostering innovative projects, and nurturing enthusiasm and motivation.
He was recognised among Eventex’s The 100 Most Influential People in the Event Industry in Europe (2024), The 100 Most Influential Venue Professionals (2024), and The Top 100 Most Influential People in the Events Industry (2021). Additionally, he has served as an Eventex Awards Jury Member (2012, 2024, 2025, 2026).
Recently, he was voted as one of The 100 Most Influential People in Creative Communication (2025) and The 100 Most Influential Marketing Professionals (2025) on the Symbol Awards Powerlist.
Furthermore, he was named among the Top 30 LinkedIn Influencers in the MICE Industry by Kongres Magazine (2022), served as a Jury Member for the Grand Mobile Photo – International Mobile Photography Contest (2021, 2022), and was designated as an Instagram Suggested User by Instagram in 2015.
Jarosław is a mentor in the 2025/2026 edition of the Future Professionals Mentoring Programme, serving as one of its 14 selected mentors. The programme is organised by the MPI Poland Chapter (Meeting Professionals International).
Social media and blog
- A content creator and MICE blogger at https://duolookmedia.com/blog
- Instagram profile:https://www.instagram.com/jaroslaw_marciuk
- LinkedIn: https://www.linkedin.com/in/jaroslawmarciuk
Bio in bullet points
Education
- Master’s Degree – University of Gdansk, 1995-2000
- Postgraduate studies – Kozminski University in Warsaw, 2022-2023
Lecturer, speaker and workshops
- ICCA Central European Chapter Meeting in Poznan 2025
- V Forum Turystyki Europejskiej in Wroclaw 2024
- Laboratorium Twórców – Eventprofs Creators LAB workshops and presentations (2023, 2024, 2025, 2026; Warsaw, Lublin, Szczecin, Zakopane, Wroclaw, Zamek Czocha in Lower Silesia, Kielce)
International Recognition
- Top 20 Event Influencers to Follow (Walls.io 2025)
- The 100 Most Influential People in the Event Industry in Europe (Eventex 2024)
- Top 30 LinkedIn Influencers in the MICE Industry (Kongres Magazine 2022)
- The 100 Most Influential Venue Professionals (Eventex 2024)
- The Top 100 Most Influential People in the Events Industry (Eventex 2021)
- The 100 Most Influential People in Creative Communication and The 100 Most Influential Marketing Professionals (the Symbol Awards Powerlist 2025)
- Instagram Suggested User by Instagram in 2015
Jury member
- Eventex Awards (2012, 2024, 2025, 2026)
- Grand Mobile Photo – International Mobile Photography Contest (2021, 2022)
Mentoring
- Mentor in the Future Professionals Mentoring Programme organised by the MPI Poland Chapter – Meeting Professionals International (2025/2026)
Opinion Leader and Content Creator
Influencer Campaigns with brands such as:
- National Geographic Channel
- Stena Line
- Turespaña
- HRS The Hotel Portal
- Visit Cambridge and Visit England
- ING Bank
- Haute-Garonne Tourisme
- LG Global (smartphone)
- Krakow Airport
Publications
Book
- Vademecum Współczesnego Event Managera (Vademecum of the Contemporary Event Manager) 40-page chapter dedicated to digital marketing at DMO (Destination Management Organisation)
Guides
Contributing Writer
A monthly column at THINK MICE, a magazine dedicated to the Polish & international meetings industry. Its scope encompasses all the segments: meetings, incentives, congresses & conferences. I write about destinations, hotels, venues, social media for the MICE industry, trade shows & networking events. Articles from 2021 to 2026:
- MPI Future Professionals Mentoring Program – mentor and mentee story
- Moten & Event 2026 – inside the look to Swedish Meetings Industry
- CityDNA CVB for the First Time
- Goodbye 2025
- Is there a Perfect Trade Fair Stand?
- The Notebook You Need (NotebookLM)
- Bydgoszcz – City of Music on the Brda River
- #IMEXperience is More Than a Hashtag…
- Instagramization of the Meetings and Events Industry
- The Green Phenomenon: How Szczecin Is Entering the Meetings and Events Market
- Christmas Markets in Poland
- A Post-Industrial Renaissance in the Meetings Industry
- Beautiful and Modern Eastern Poland
- 10 Insights from IMEX Frankfurt 2024
- The time for AI music has arrived
- Social Media Listening for the MICE Industry
- Sora AI: The future that has already arrived
- How to effectively use LinkedIn in the MICE industry in 2024
- E-marketing at trade shows
- Social Media trends for 2024
- Text to Video
- Text to Image MidJourney & OpenAI DALL-E in tourism campaigns
- POLAND. More than you expected
- Acquire knowledge and build your network of contacts
- How to write a perfect LinkedIn post from an event
- The best IMEX Frankfurt ever
- LinkedIn’s 20th Birthday! What do you need to know about this platform
- WebChatGPT and AIPRM for ChatGPT – new tools to work with artificial intelligence
- New convention bureaux in Poland
- What is ChatGPT, and why should you be interested in it?
- IBTM in Barcelona for the first and last time
- ICCA Congress in Kraków – a dream has become reality
- Top 10 Google Chrome Extensions (for productivity, SEO, influencer marketing, events)
- Convention Bureaux promotional campaigns this summer
- Will Instagram be Instagram again?
- Kraków to host 61st ICCA Congress in November 2022
- New challenge for Poland as a MICE destination brand
- LinkedIn for eventprofs
- Eventprofs standwithukraine
- Twitter for meeting planners and MICE destinations
- New Year`s resolutions (2022)
- Post-pandemic MICE trade shows
- Influencers in the MICE industry
- Save one day a week (online tools for eventprofs)
- Hear me, see me, include me (disability & inclusion in meetings and events)
- How do convention bureaus use social media
- Why does the MICE industry not use Twitter?
- Social Audio – a temporary trend or a new reality
- Let`s meet
Links to copy:
- LinkedIn https://www.linkedin.com/in/jaroslawmarciuk
- Twitter (X) https://twitter.com/jaroslawmarciuk
- Instagram https://www.instagram.com/jaroslaw_marciuk
- Blog https://duolookmedia.com/blog
